It is the responsibility on the Marketing department to plan and execute Marketing campaigns in line with their Marketing strategy. This involves successfully conveying the right messages to the right audiences, and then refining future marketing efforts based on past results.
The day to day management of these campaigns involves activities such as design and print, media advertising, event sponsorship, PR etc and this work load can mean that managers and staff are inundated with information. To enable staff to keep focused on the job in hand Microsoft Dynamics NAV stores and processes this information with the Sales, Finance and other departments.
Along with campaign management the Sales and Marketing team need to generate revenue for the business through keeping a close relationship with its customers and prospects. Key to your businesses success Microsoft Dynamics NAV gives you the tools to improve customer and prospect analysis and target customers with effective direct marketing campaigns. With real time data at their finger tips sales representatives have the most up to date product and service pricing as well as customer records and sales histories helping them to respond to customer needs quicker.
The sales and marketing department can also automate many of the day-to-day tasks of sales, customer service, and marketing professionals. Make service operations more profitable by organizing your service resources for optimum efficiency, forecasting and tracking parts consumption, managing contracts and service agreements, and gaining control over costs.
• Automate many of the day-to-day tasks of sales, customer service, and marketing professionals.
• Manage customer records and sales histories
• Create and launch marketing campaigns
• Track customer activity
• Organise service resources
• Forecast and track parts consumption
• Manage contracts and service agreements
• Gain tighter control over costs